Colton James Wiscombe
DSGN / DEV / ART / LING
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Poise & Purpose

Poise & Purpose is a blog for women that discusses topics such as beauty, fashion, living, culture, and wellness. It was the principal design and development project I worked on during my time at Adboom Group.

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 Building on the already established brand, I was able to help define a persona and monitor user behavior to refine the web experience from beginning to end.

Building on the already established brand, I was able to help define a persona and monitor user behavior to refine the web experience from beginning to end.

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 In addition to purchases, there was an overall increase in site interactions and subscriptions.

In addition to purchases, there was an overall increase in site interactions and subscriptions.

 I designed complex optimization tests funneling users towards purchasing the products endorsed by Poise & Purpose authors.

I designed complex optimization tests funneling users towards purchasing the products endorsed by Poise & Purpose authors.

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