Colton James Wiscombe
DSGN / DEV / ART / LING
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CJW Brand

For a designer, one of the most challenging projects to take on is designing a brand for yourself. It has taken me a long time to find a solution that I'm pleased with.

I focused my personal brand around my name and initials. I felt that creating a strong wordmark that could stand alone and be recognized would eliminate the need for me to define myself using an icon or a symbol.

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 Condensed fonts and simple line work create the refined, sophisticated expression I wanted to convey.

Condensed fonts and simple line work create the refined, sophisticated expression I wanted to convey.

 I chose to stick to a black and white color palette accented occasionally with small bursts of color.

I chose to stick to a black and white color palette accented occasionally with small bursts of color.

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